The Art of The Hashtag

The Art of The Hashtag

Hashtags are everywhere – on social media, in ads, on television shows and ads, in movie theaters, and even in conversations. But how many businesses or individuals actually understand what they are and how best to use them? Basically, a hashtag is a keyword or...
What is color forecasting and why does it matter?

What is color forecasting and why does it matter?

Color Marketing Group, a worldwide association of professional colorists, designers and marketers, posted a great article on their blog about Color Forecasting. It’s an integral part of the look and feel of marketing communications ability to sway market...
Traditional vs. Digital Marketing

Traditional vs. Digital Marketing

Traditional vs. Digital Marketing – It’s Rare to Use Only One at the Exclusion of the Other We get asked a lot about traditional vs. digital marketing and which is our preferred method. The answer is: that’s the wrong question. The right question is:...