What is color forecasting and why does it matter?

What is color forecasting and why does it matter?

Color Marketing Group, a worldwide association of professional colorists, designers and marketers, posted a great article on their blog about Color Forecasting. It’s an integral part of the look and feel of marketing communications ability to sway market...
Traditional vs. Digital Marketing

Traditional vs. Digital Marketing

Traditional vs. Digital Marketing – It’s Rare to Use Only One at the Exclusion of the Other We get asked a lot about traditional vs. digital marketing and which is our preferred method. The answer is: that’s the wrong question. The right question is:...
Let’s Connect In Color

Let’s Connect In Color

What hues best reflect today? What about tomorrow? Register for one (or more!) of our regional and international events and find out. Click for more information
4 Color Vs 1 Color

4 Color Vs 1 Color

How can four cost less than one? Four-color printing was once considered expensive and high-end. Now a single matched color costs more than four-color process. How has this happened? The graphic arts industry was one of the first to embrace the digitization of its...