The Art of The Hashtag

Hashtags are everywhere - on social media, in ads, on television shows and ads, in movie theaters, and even in conversations. But how many businesses or individuals actually understand what they are and how best to use them? Basically, a hashtag is a keyword or phrase...

read more

What is color forecasting and why does it matter?

Color Marketing Group, a worldwide association of professional colorists, designers and marketers, posted a great article on their blog about Color Forecasting. It's an integral part of the look and feel of marketing communications ability to sway market perception of...

read more

Traditional vs. Digital Marketing

Traditional vs. Digital Marketing - It's Rare to Use Only One at the Exclusion of the Other We get asked a lot about traditional vs. digital marketing and which is our preferred method. The answer is: that's the wrong question. The right question is: "What should the...

read more

Let’s Connect In Color

What hues best reflect today? What about tomorrow? Register for one (or more!) of our regional and international events and find out. Click for more information

read more

4 Color Vs 1 Color

How can four cost less than one? Four-color printing was once considered expensive and high-end. Now a single matched color costs more than four-color process. How has this happened? The graphic arts industry was one of the first to embrace the digitization of its...

read more