What is color forecasting and why does it matter?

Color Marketing Group, a worldwide association of professional colorists, designers and marketers, posted a great article on their blog about Color Forecasting. It's an integral part of the look and feel of marketing communications ability to sway market perception of...

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Traditional vs. Digital Marketing

Traditional vs. Digital Marketing - It's Rare to Use Only One at the Exclusion of the Other We get asked a lot about traditional vs. digital marketing and which is our preferred method. The answer is: that's the wrong question. The right question is: "What should the...

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Let’s Connect In Color

What hues best reflect today? What about tomorrow? Register for one (or more!) of our regional and international events and find out. Click for more information

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4 Color Vs 1 Color

How can four cost less than one? Four-color printing was once considered expensive and high-end. Now a single matched color costs more than four-color process. How has this happened? The graphic arts industry was one of the first to embrace the digitization of its...

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Why Coders Can’t Design

To avoid confusion, let's setup some definitions for the differences between Coders and Designers as we believe they relate to the business and art of Marketing, Branding and Communications (MBC). At the technical level, we're talking about programmers...

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Eat vs. Sleep

Why Color Matters in Corporate Communications Color can influence a person’s choice when choosing a place to eat or sleep. After driving all day on the interstate, the sun is going down and you are looking for a place to eat and a place to sleep. As you...

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Generation Z – The Next Big Thing In Marketing

According to a HootSuite blog, Generation Z includes anyone who was born between 1995 and 2010. This represents about 26% of the population in the USA today.  Uniquely, Gen Z is the first generation that was raised on technology and social media. Using...

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