What is color forecasting and why does it matter?

What is color forecasting and why does it matter?

Color Marketing Group, a worldwide association of professional colorists, designers and marketers, posted a great article on their blog about Color Forecasting. It’s an integral part of the look and feel of marketing communications ability to sway market...
Let’s Connect In Color

Let’s Connect In Color

What hues best reflect today? What about tomorrow? Register for one (or more!) of our regional and international events and find out. Click for more information
4 Color Vs 1 Color

4 Color Vs 1 Color

How can four cost less than one? Four-color printing was once considered expensive and high-end. Now a single matched color costs more than four-color process. How has this happened? The graphic arts industry was one of the first to embrace the digitization of its...
Eat vs. Sleep

Eat vs. Sleep

Why Color Matters in Corporate Communications Color can influence a person’s choice when choosing a place to eat or sleep. After driving all day on the interstate, the sun is going down and you are looking for a place to eat and a place to sleep. As you pass all the...
Why Color Matters in Corporate Communications

Why Color Matters in Corporate Communications

Color is one of the major decisions shoppers make when purchasing a product or forming an opinion about a service. Emotional response to color has some degree of human hard-wiring, things as basic as the power of red to alert or the power of blue to calm our senses....