by GroupA2Z | Sep 25, 2018 | Marketing
It all starts with the premise that not all B2B marketing campaigns are created equal. Merely measuring CPL or CPI (Cost Per Inquiry) may only provide a volume metric and could in fact, contribute to high activity and poor results. Think about it. CPL/CPI is not the...
by GroupA2Z | Feb 17, 2018 | Marketing
According to a HootSuite blog, Generation Z includes anyone who was born between 1995 and 2010. This represents about 26% of the population in the USA today. Uniquely, Gen Z is the first generation that was raised on technology and social media. Using other forms of...
