Type Of Service Provided:
Strategic Planning, Business Development, Research, Brand Development, Content Development and Communication Design.
Rebranding of Earned Value Management software company and CloudEVM web-based platform for earned value professionals in the U.S. defense contracting market, including Logo and Positioning, Web Redesign, Company Brochure, Marketing Collateral, Trade Show Design. Strategies focused on differentiating the company and humanizing the product to build awareness and generate software demos.
Final Outcome Of The Project:
Still in progress. Within the first two months of rebranding, the company has increased the number of product demo requests per month by 280% and doubled trade show and seminar lead inquiries.