Type Of Service Provided:
Strategic Planning, Business Development, Research, Brand Development, Content Development, Communication Design, Public Relations, Industry Analyst Relations
Rebranding and launch of leading UK ERP software company into the North American market including logo and positioning, web redesign, company brochure, marketing collateral, trade show design and media relations. Strategies focused on differentiating the company from a crowded competitive field, building awareness, and converting market influencers into advocates.
Final Outcome Of The Project:
Company quickly gained mindshare and market share in the U.S. and expanded marketing to Canada. In less than 24 months, the company was named to the Food Logistics Eleventh Annual FL100+, and received the Frost & Sullivan Technology Leadership Award for its “highly innovative food safety ERP software.”