Type Of Services Provided:
Strategic Counsel, Twitter Program, Industry Trade Media Relations, Thought Leadership, Product Launches; Spokesperson Training, Content Development
1) Build brand preference among key decision makers in the defense, military, and aerospace markets by developing a highly targeted group of influencers, and a thought leadership strategy – to leverage Mercury’s pioneering work in a next generation defense electronics business model, as well as its unique design approach to meet both open standards and DoD requirements. 2) Increase awareness among influencers and decisions-makers using Twitter. 3) Position the company with its finger on the pulse of the industry and communicate its support of the military and industrial community, organizations and women in technology.
Final Outcome Of The Project:
The program, which resulted in quarterly meetings with the top influencers and onsite monthly meetings with company executives, has firmly established Mercury Systems as a thought leader, industry resource, and a company that delivers innovative solutions, rapid time-to-value and world-class service and support to its prime contractor customers. The company has regained and continues to grow market share in the defense, military, and aerospace markets.